When is a rumor NEWS?
From
The Atlanta Journal-Constitution, Sunday, Feb. 15
By MARLON MANUEL
This is the election that — for good and bad — discovered the Internet.
Howard Dean, the former Democratic front-runner for president, created a candidacy out of thin air with an online strategy that circulated his name like cyberspam — and raised millions of dollars in the process.
President Bush and others are bypassing conventional television advertisements by e-mailing supporters with links to attack videos on opponents.
So-called Web "bloggers" of every political persuasion are posting their unfiltered campaign observations on a daily basis.
But as with most things on the Web, there's a dark underbelly to virtual stumping: cybermud, which flies far faster than the conventional kind, leaving a stain that's harder to erase.
The Internet excels at innuendo. Speed is its virtue; veracity is not.
And candidates this election year are discovering Web-fueled gossip spreads faster and penetrates deeper than ever before.
When talk-radio commentators,TV pundits and bloggers re-dish dirt to the real world, the wave obliterates the divide between fact and fiction.
Candidates' quandary
Smeared candidates have tough choices: Deny a Web rumor and potentially give it credence for the mainstream media, or leave it alone and let a knowing public speculate — which can be just as damaging.
"It's such a different set of rules than ever existed before," said Bill Carrick, a political consultant who worked on Dick Gephardt's unsuccessful presidential campaign this year. "The campaign is left with a very bad choice: Slap it down or try to ignore it and ride it out and hope that it doesn't get covered by the mainstream press."
It's not only trouble for campaigns.
Traditional media, the old guard of newspapers, magazines and television networks, struggle in their role as truth-keepers in a world that happily gawks at cyberspeculation.
Once, campaign operatives goaded eager reporters by whispering half-truths about opponents, daring the Fourth Estate to check them out.
Today, what were once whispers are shouted online for all to hear.
"Clearly, the normal filters established by most news organizations are not present with the Internet," said Whit Ayres, a Republican pollster
based in Alpharetta.
Drudge slings mud
Last week, for example, the Drudge Report, an online scandal site, alleged in an unsourced report that some news organizations were investigating rumors that Democratic presidential candidate John Kerry had been involved in indiscretions with an intern.
On Friday, Kerry was asked about the report on a syndicated morning talk show.
"Let me ask you this," New York shock-jock Don Imus asked Kerry halfway through the senator's 12-minute call-in. "Is there anything — anything — that's going to come up? Now, for example. There's this Drudge Report about an intern, and I'm sure you've heard about it."
"Yeah," Kerry said.
"I don't know that it's been reported anywhere, but people are talking about it," Imus said.
"Well, there's nothing to report, so there's nothing to talk about," Kerry told Imus. "I'm not worried about it. No. The answer is no."
Later Friday, Kerry answered questions at a
campaign stop in Wisconsin.
"I just deny it categorically," Kerry said during a town-hall style question-and-answer session in Madison. "It's rumor. It's untrue, period."
An 'uncomfortable line'
Fox News, CNN and Headline News have played the Imus clip, which was simulcast on MSNBC.
"So, does that denial make it news?" CNN anchor Aaron Brown mused on-air Friday night, alluding to but never directly stating the Drudge allegation.
"Is it fair to take the denial and use it to spread the rumor because that's what's happening?" he asked. "And, while I feel comfortable about how we're going to deal with this all tonight, I also know that we are pushing up against an uncomfortable line in a day when facts and fiction can spread far too fast."
Through Saturday, no domestic mainstream media had published evidence corroborating the Drudge allegation — though some news organizations and trade journals engaged in public hand wringing over what to do.
In Saturday print editions and Friday evening Web postings, many newspapers published Kerry's denials.
The New York Daily News tabloid Saturday offered a front-page cover with the headline, "Stray? It ain't so: Kerry."
One London tabloid known for its prurience and sensationalism said it interviewed the parents of Kerry's alleged paramour. The parents called Kerry names but didn't say their daughter had had a romantic liaison with the Massachusetts senator.
Rumor mill will thrive
Expect more of the same ethical dilemmas through November, predicted Steve Lovelady, managing editor for the campaign desk of the Columbia Journalism Review.
"The whole profession seems wracked by self-doubt, angst and a sort of identity crisis," Lovelady said in an e-mail exchange. "Inhabitants of newsrooms everywhere are tagged with the scornful label of 'dead-tree media' and they worry that they may indeed be the last generation of dinosaurs, not equipped to survive in a fast-and-loose climate. Given that, I think it's safe to say the examples . . . are only going to multiply."
CNN political analyst Jeff Greenfield said the trend is forever planted on the terrain of political campaigns.
"In this brave new world of instant communications, literally tens of millions of people will know about the story no matter what the networks and top-tier newspapers do," Greenfield said. "The press loves to talk about its gatekeeper function, separating fact from rumor from falsehood but the truth is this role of the media has been effectively wiped out."